This logo was created for the Mayor Re-Election Campaign for Mike Richman, to represent the community in a way that felt authentic, recognizable, and rooted in place. During the concept phase, several design directions were explored - some featuring Mt.Currie, others with more abstract elements - but it quickly became clear that Mt. Currie needed to be at the heart of the final design.

Mt. Currie is one of the most iconic and meaningful symbols of Pemberton, and its inclusion helped ground the campaign in the identity of the town itself. The final logo is clean, straightforward, and approachable, reflecting both the candidate’s message and the strong connection between the mayor and the community.